Reasons Why Leaders Fail And The Failure Of Business,...

Behind loss of focus, failure to communicate was ranked as the second leading cause of catastrophic failure of business, industry, and even religious figures on Mark Sanborn’s list of top 6 reasons of why leaders fail (Sanborn, 2010). â€Å"Say what you mean, and mean what you say,† has been the age old advice given to many aspiring and seasoned leaders alike (Sanborn, 2010, para. 3). However, many leaders have forgotten one thing, and that is, know what you mean before saying it (Sanborn, 2010, para. 3). Aside from knowing what you mean, one must look critically at the motivation behind words and actions (Barrett, 2014). Nothing damages the credibility of a leader more than self centered motivation or lack of personal ethics. Enron is evidence of that (Silverstein, 2013). To avoid catastrophe wherever leadership happens, a fundamental clear purpose becomes the beginning point to successful communication (Sanborn, 2010). Fundamental communication begins at the center of the leadership communication framework. Therefore, leadership communication, under the framework, begins with a core set of skills that involve developing a strategy and combining it with effectual writing and speaking (Barrett, 2014). From these base set of skills, the framework then expands outward to individual groups and teams, while further expanding into complex environments found in the upper echelons of management and corporations (Barrett, 2014). Core skills, while rather simple, must beShow MoreRelatedGp Essay Mainpoints24643 Words   |  99 PagesAdvertising f. Private life of public figures g. Celebrity as a role model h. Blame media for our problems i. Power + Responsibility of Media j. Media ethics k. New Media and Democracy 2. Science/Tech a. Science and Ethics b. Government and scientist role in science c. Rely too much on technology? d. Nuclear technology e. Genetic modification f. Right tech for wrong reasons 3. 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